Privacy Policy

We collect information you provide directly to us when you create an account, purchase garments, or contact our support desks. This data includes:

• Name, email address, phone number, and physical shipping addresses.
• Transactional payment records (processed securely via Razorpay (completely PCI-DSS compliant credit card, netbanking, UPI, and wallet processors)).
• Order history, styling preferences, selected sizes, and color palettes.
• Messages, form submissions, and logs exchanged with our client services desk.

We also automatically gather basic analytical parameters about your device, including your IP address, browser type, and navigation flow histories to optimize platform loading speeds.

We utilize your personal parameters to coordinate services including:

• Processing payments and shipping packages securely to your destination address.
• Dispatching order confirmations and automated Shiprocket tracking updates.
• Personalizing product catalog views and sizes recommendations.
• Improving our tailoring, drapes structures, and sizing guidelines.
• Detecting, preventing, and addressing payment fraud or security incidents.

Our platform features an **AI-Powered Personal Stylist and Wardrobe Assistant**. To deliver real-time personalized styling instructions and garment recommendations matching your vibe, our system processes conversational data as follows:

Interaction Memory: When you converse with our stylist, your inputs are matched against our catalog embeddings database (processed locally in PostgreSQL via the `pgvector` HNSW index). The assistant references your past 5 chat messages to maintain context during a session.

Data Deletion & Privacy: Conversations are bound securely to your validated Clerk user profile. We do not sell or share your styling queries. You have absolute control over this data: you can completely delete your styling chat history at any moment by clicking the "Clear Memory" trash toggle in the chatbot header.

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings.

Types of cookies we use include:

• Essential Cookies: Required to maintain login status and cart persistence.
• Analytics Cookies: Help us study traffic and navigation speeds.
• Functional Cookies: Remember your selected gender or sizing preferences.

We respect your personal space. We do not sell, rent, or lease your private parameters to third parties. We only share specific data necessary to coordinate fulfillment operations with:

• Logistics providers (such as Shiprocket (including Blue Dart, Delhivery, and Xpressbees)) to ship your orders.
• Payment processors (specifically Razorpay (completely PCI-DSS compliant credit card, netbanking, UPI, and wallet processors)) to authorize transactions.
• Cloud database hosts (such as Supabase and AWS) to secure your user records.
• Law enforcement or regulatory authorities when strictly required by applicable statutes.

We implement industry-standard security measures, including SSL encryption, token validation, and secure firewalls, to protect your personal information.

All financial transactions are handled securely by **Razorpay (completely PCI-DSS compliant credit card, netbanking, UPI, and wallet processors)**. We never store, process, or view your full credit card credentials on our servers.

Under applicable personal data protection laws, you retain the following rights:

• The right to inspect and access the personal data we store.
• The right to modify, correct, or update inaccurate details in your profile.
• The right to request the complete deletion of your user account and addresses.
• The right to opt-out of marketing circulars or emails at any moment.
• The right to wipe chatbot dialog histories and semantic cookies.

To exercise any of these rights, please reach out to us at care@contact.atlascub.in.

Our site may occasionally contain links to external third-party pages (such as Shiprocket tracking links). We do not control and are not responsible for the privacy practices of those external entities. We encourage you to read their policies.

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal details from children. If we identify that a minor has provided information, we will immediately take steps to wipe those records from our servers.

We may modify this Privacy Policy from time to time to align with new legal requirements or chatbot integrations. We will notify you of any material changes by posting the updated guidelines on this page and revising the effective date above.

For any questions or concerns regarding these privacy guidelines, contact us at: